Loyd Ford is a marketing strategist, personal finance author and entrepreneur who works with broadcasters, entertainment brands and media companies to create and build asset value. Loyd has written a personal finance e-book called "How To Survive Any Financial Crisis" and writes several blogs on helping the middle class develop their own individual plan to save and build wealth with proven strategies that are known to produce results. Loyd has written for several major trade publications tied to the media business in the U.S. 

This blog is associated with the main site www.stickyasset.com and the personal finance e-book “How To Survive Any Financial Crisis.”